A spirit of adventure.

Client

Wayfarer - Passion Project

Year

2026

The Wayfarer is a rum packaging concept inspired by the stories and souvenirs collected along a journey. Drawing on vintage travel ephemera, the label combines passport stamps, train tickets, luggage tags and handwritten notes into a layered collage. The result is a distinctive, tactile visual identity that captures the spirit of exploration and gives the bottle the feeling of a well-travelled keepsake. 

Scope of Work

Packaging Design

Lable Design

Art Direction

Designed to evoke a lifetime of journeys, The Wayfarer transforms the bottle label into a collection of travel memories. Through layered textures, archival-inspired details and carefully composed typography, the packaging tells a story before the first pour. 

Designed to evoke a lifetime of journeys, The Wayfarer transforms the bottle label into a collection of travel memories. Through layered textures, archival-inspired details and carefully composed typography, the packaging tells a story before the first pour.